Spanky: exactly !
Mark -- and that's just with Futura Medium, the least bold of the Futura font offerings on TextEdit, my computer's native composition app. When I had Adobe Illustrator I was able to do much more, including kerning and other micro-adjusting of the typography . . .
Yes -- number one is my choice, too, I think. It carries over the lower-case content of the former logo (which I don't like because it doesn't read well: you have to stop, think, and interpret it before understanding and assessing it. Not good intuitive communication).
That logo still shows up as a mini-icon next to the URL that appears in my browsing history. I wonder how long that will continue . . .
Is the tan accent color on this page new ? If so, what color was it before ?
I have to say that I was pleased with how that set of design exercises, quickly done with automated typographic tools (TextEdit for iOS), came out. I would be happy to see Design Addict use any part of that set as a starting point -- or employ any of it verbatim -- without credit or compensation.
The letters in the two words make a happy combination of round and linear form, in both upper and lower-case settings, don't they. The many circular elements, nicely distributed, and the verticals in contrast, are all happily disposed, it seems to me. One takes what one gets, in a typographical assignment; I always rejoice when things fall into place as if intended . . .
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