New DA Logo!  

Well hell,

Aunt Mark

And I don't approve of the large font. no.

Resolution seems off.

Maybe trial transitional effort?

Not crazy about the font. It doesn't speak to modernism particularly, which I assume is still the focus of the site ? More "tasteful contemporary," perhaps. Can anyone name the face ?

There's sound history behind our association of sans-serif typography with twentieth-century modernism. In the same vein, the presence of a little red with the black and white is historically justified, and is missed in the new graphic. In particular, it would serve as a recognition bridge between the old and new logos.

The letter-spacing is almost all right; the spaces in "addict" could close up just a bit, to match those in "design." With most fonts I look for an overall balance of density -- seen in extreme low resolution, there should be a minimum of light and (especially) dark spots.

A thoughtful and entirely appropriate critique, SDR. I agree with most if not all your points.

It needs work.

My essential point: it's pretty enough. What about it is uniquely suited to this particular client ?

SDR, i ran an image of the logo through a few font identifiers online and Horsham Serial looks very, very close to it if not exactly the one.

Jeez, Heck,and shucks.

I've been sniffing this old book all morning. I keep coming back to Futura.

Gosh,

Aunt Mark

ps, hi.

With good reason, Mark. Futura is (one might say) the classic go-to for the period, for the movement, for effective context (he said). And there are several variants of Futura, for the designer to employ as deemed necessary.

Spanky, that's an interesting fact, isn't it. An implication is that the new logo typography was drawn for the job -- a labor of love not usually seen nor really necessary, one would think -- or that there's a knock-off face that hasn't yet been identified.

I haven't been a big fan of the original DA logo, and would welcome a fresh replacement. But this isn't it, in my view -- and with the loss of a second color, a step backward ?

Any serif font for this website is a highly dubious proposition.

Indeed. There are some serif-font headings at the top of this page; I'd be happy to see them modified, as well.

It's easy to imagine some alternatives. No insult to the anonymous DA designer is intended . . .

I suppose it's possible that the new owner(s) wish to broaden the focus of the Design Addict site, welcoming furniture and design from all periods rather than specializing in modernism ?

That would be unfortunate, in my view -- but it might explain the new logo.

Oh SDR,

Your top offering reflects the feel off the website most well.

Very simple..and to the point.

You rascal you,

Aunt Mark

Or maybe just put their stamp on the place.

The font reminds me of the mid-70s trend that was all Boston ferns, turn-of-the-century golden oak furniture, Indian block print bedspreads--that look.