GreenPix – Zero Energy Media Wall

Simone Giostra & Partners Architects (a New York-based office) have designed the GreenPix – Zero Energy Media Wall – a groundbreaking project applying sustainable and digital media technology to the curtain wall of Xicui Entertainment Complex in Beijing, near the site of the 2008 Olympics. Featuring the largest color LED display worldwide and the first photovoltaic system integrated into a glass curtain wall in China, GreenPix transforms the building envelop into a self-sufficient organic system, harvesting solar energy by day and using it to illuminate the screen after dark, mirroring a day’s climatic cycle. Arup provided engineering services for the project.