George’s passion for creativity is driven by a need to rationalise. The abundance of over designed buildings and objects only act to re-enforce his motivation. “My approach is always to think laterally and take several steps back in order to clearly see an objective. That’s where the simple and beautiful solutions are often found”.
Having travelled extensively before settling in London, George is influenced by architecture, civil engineering, aviation and the lateral thinking which lies behind them all. “I’m fascinated by the big projects, the logistics, the planning. Aviation epitomises all of these elements – so when a plane or helicopter flies over you’ll always see me looking up, I’m inspired by the pure genius and endeavour.”