Is this architecture or...  

Kenneth Frampton uses the...
Kenneth Frampton uses the term produktform, its doesn't really apply here but there are similarities, mostly the buidlings/objects have a single impenetrable and modular facade or skin, I've allways wanted to see Fosters curtain wall insurance offices in Ipswich.
I'd say if the 'building' doesn't provide for all the extended amenities necessary for habitation (whatever the program) then its industrial design. That can be beautiful, practical and intelligent too but its not architecture.

Recognising context...
Recognising context seperates the two aswell, I suppose a toaster remains a toaster if its in Berlin or Mozambique.
The villa Mariea (?) can only be what it is in Finland, transported it would remain beautiful but lose its soul.
A typical Queensalnd home below

Looks like a
pinapple to me

its vile, I visited it a few ...
its vile, I visited it a few times when I was a kid, imagine beach going sunburned irritated families sweating inside a gigantic fibreglass pinapple on a 35 degree day looking at a dirorama of the pineapple industry.