What the h*ll, Modernica!?  

haha this is great! ...
haha this is great! how...interesting.(fugly)

Oh, take a
deep breath and let it go. Just because they apply a classic fabric pattern to a classic shell chair, doesn't mean that [your] Eiffel is somehow worth less as a result. I'm reminded of the gay marriage protesters: "You're ruining MY marriage !"
After looking at this chair for fifty years, wouldn't we expect at least a few to want to "reupholster it" ?

This isn't so bad...
But it's obviously catering to well-to-do quasi-"hipsters" who want a chair to coordinate with their kicks.
Not nearly as awful as the Prince Charles base.... And I have no idea who Modernica is trying to cater to with that one. Maybe the Starck crowd (if there is such a thing)??

Herman miller is...
Herman miller is introducing the Dow rod chairs in October.

DWR
Already has it.

bape:
the success of this label has always utterly bewildered me....

And Credit Where It's Due
shouldn't a certain Mr Warhol be getting a mention?
http://www.warholprints.com/portfolio/Camouflage.html

who to order it?
where can order it?
from overseas
thanks

Well,
anybody that would commission having a classic 300SL painted in a Camo pattern would have absolutely NO PROBLEM partnering with someone to Bastardize another classic.
I think the saying is "More money than sense"

Hideous. I HATE Modernica.
Hideous. I HATE Modernica.

I just throw-up a little in my mouth !!!!
This is as bad as when Modernica screen printed picnic table cloth design on the Eames LTRT tables. I guess you can redneck-up anything! No offence to Larry-the-cable-guy!

What would Charlse and Ray think?
Okay, I'll admit, I too gasped at the image of the camo chairs... and then started laughing out loud. What a bunch of effete snobs we are.
This chair is a playful, ironic take on the work of designers who loved exactly that sort of thinking about design. I don't particularly love camo, and wouldn't own this chair. But I do think it carries on a self-deprecating playfulness that was the heart of the Eames' work.

I don't think...
I don't think "self-deprecating" can be found in their work. Sure, they took pleasure seriously...

Now, let's be seriously serious
I think self-deprecating is appropriate, but hey, maybe there's another terminology we can agree on. Fun? Whimsical? Un-self consious?
Yes, Charles famously said that we should take our pleasures seriously. But the corresponding statement that comes out in the Eames' work is that the product of serious design work doesn't have to feel serious. It can be whimsical. It can be playful. The little heart motif on the child's chair comes to mind. Both the ESU and the Eames house thumb their noses at over-design, and pay obvious homage to creative toys of the era. Think of all the inherent silliness built into the Coloring Toy.
These weren't designs to make us rub our chins and nod with approval. They were made to put a smile on your face... remind you of childhood... maybe even make you giggle.
I'm just saying that taking our pleasures seriously doesn't mean we have to take ourselves so seriously.