What is really interesting
What I find most interesting is how and why MCM is used on TV and in advertising. Think about most television sitcoms - the furniture is clunky and anonymous, usually some variation on shabby-chic or country cottage or bland beige contemporary (I love alliterations) There are a few exceptions in the sitcom world: Frasier has the Coco Chanel couch, the Eames chair, the Corbu lamp, and a Wassily in one episode which he uses to replace his fathers barca-lounge. (I also watch WAY too much TV)
But in thoughtful, 'intellectual' shows a more sophisticated decor is used. In House not only is the hospital decorated exclusively from DWR, but the good Dr. himself has a few Series 7 chairs scattered about his apartment. In the new show Canterbury's Law the lead uses an Eames alu chair at her desk, next to an Eames lounger.
What's really interesting to me is advertising, since there is no such thing as an accident (mostly) in commercials - everything is carefully constructed to convey or reinforce the main message.
What then, does a Swan chair say about my choice in movies? What does a boardroom full of Eames chairs say about my business? Or a Barcelona chair say about my car? Probably the same things these pieces would say about our homes: that we are intelligent, that we are sophisticated and appreciate quality & ingenuity...etc.etc.
I agree with Paulanna, MadMen hits it spot on for MCM furniture
I posted this back in Sept. 07
There's a new program on AMC of 4 or 5 weeks titled "Mad Men" that is a Design Addicts' *** dream. Premise is an advertising agency in 1958, 1959 with a near obsessive attention to detail on set. Tons of mid-century modern pieces, and lots of 50's kitsch. It's noteworthy on several levels, it's one of the few serial television programs that actually shows ceilings which gives it a hyper sense of reality,(few programs ever actually show ceilings, and when in camera they present a great sense of scale). It is also shot entirely on film which gives it a gorgeous texture. Creator is Matt Weiner late of the Sopranos, so he knows what he's doing. The title sequence alone is worth the cost of admission and would definitely "fall" into the category of award winning graphics. Careful viewing of this program will reveal a treasure trove of modern background detail, down to the period appropriate accoutrement seen in something as simple as a vanity drawer when opened by a character on set. And no, I am in not in any way associated with the program, it's just a good mid-century drama.
Down With Love, a cheesy love story between Ewan McGregor and Renee Zelwiger. The movie is only so, so, but the set design is a fantastic and optimisitic vision of the early sixties. Most notable are the contrasts between Ewans uber-sleek and swinging bachelor pad and Renee's fabulously feminine penthouse. Also are some great office shots, especially towards the end.
Those with keen eyes
Spotted on the L Word (Showtime) recently, Eero Arino clear suspended "Ball" chair, Jacobsen's Egg chair, Le Klint or Nelson lamp, a 4 legged Bertoia Bird chair which I'm a little confused about, and I'm sure plenty of others.
Recent movies I've caught with MCM...London (with Jessica Biel, whom I find very arresting), Lucky Number Slevin and Friends with Money.
I have mixed feelings spotting...mainly context they're used in.
How about commercials?
You know MCM is mainstream when Overstock uses it in their commercials. (I hate that "actress", btw...she is so awful.)
I've seen Plycraft lounge chairs in a couple of things---the shrink in session with the Geico caveman is sitting in one, if I remember correctly.
I think there's a Plycraft lounge chair in one of the office scenes in Arrested Development, too.
if anyone has any video links of commercials etc
post them please
http://www.amitiza.com/news.aspx
this one features CSH 22 click on tv ad
http://www.ubs.com/1/e/media_overview/media_americas/virtualpresskits/ad...
I thought there was a more recent thread about MCM furniture in movies and TV shows but I couldn't find it, so am resurrecting this one.
I just discovered the show "Dicte" on Netflix and binge-watched the entire first series. It's a Danish show set in contemporary times but of course being Danish there a lot of nice Danish designed furniture in the sets. But not overly much! The interiors look like real homes and offices, not showrooms for design---lots of non-descript pieces mixed in, some antiquey stuff, etc. The Dagbladet newspaper offices have a Mogensen sofa, the main character has a Wegner X base (?) dining table with Jacobsen 7 chairs, another home has a Hovelskov harp chair and a great little orange sofa and other stuff...you get the picture!
The show itself is a police drama and is a little predictable and sometimes unrealistic (I have been forever spoiled by The Wire) but there are some very likable, interesting characters and I got hooked pretty quickly. Spotting beautiful things in the sets just makes it that much more appealing!
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