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Does Aeron make a Marine seat?  

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dcwilson
(@dcwilson)
Illustrious Member
Joined: 15 years ago
Posts: 2358
28/09/2008 5:05 pm  

Seating in new boats is obsolete.

Everything is stuffed vinyl chairs. Some are comfy, but none approach an Aeron.

Anyone seen any really great chairs designed for seating in boats?

This is a HUGE market.


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Ark of Decorati...
(@one-iotagmail-com)
Noble Member
Joined: 6 years ago
Posts: 221
29/09/2008 11:08 am  

Tell that to Herman Miller
DC,
I believe that if Herman Miller actually had any data to suggest that this is a "huge" market as you suggest they would be manfacturing chairs for boats as we speak.


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Brent
(@brent)
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Joined: 15 years ago
Posts: 558
29/09/2008 11:54 am  

DC
I respect your idea. As a native of Florida, I've sat in many boat seats designed to be practical, but none that was very comfortable. It's silly and a bit insulting to dismiss your idea by saying that if there were a huge market, some company would surely already have invented the product. Thanks for thinking creatively.


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Ark of Decorati...
(@one-iotagmail-com)
Noble Member
Joined: 6 years ago
Posts: 221
30/09/2008 5:26 am  

Market size matters
Brent
I "know" that what the market will support is what will be produced. The amount of boat owners is microscopic in comparison to homeowners, renters, and office buildings. If you want creativity I would then suggest that the manufacturing company be approached (Herman Miller) with your wallet open to discuss a change in design to suit your needs. The MoMA did this with Fritz Hansen in regards to the PK80 and had them raise the leg height. There is your creative solution!


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dcwilson
(@dcwilson)
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Joined: 15 years ago
Posts: 2358
30/09/2008 9:56 am  

Ark of Decorative Arts...
"I believe that if Herman Miller actually had any data to suggest that this is a "huge" market as you suggest they would be manufacturing chairs for boats as we speak."
Uh, do you see the problem with your logic yet?
Answer: you assume management has perfect information.
The trouble with assuming perfect information is that then one would logically expect never to see anything new, because every one already understood and had already met the need for everything. This would be a static equilibrium state.
Observe the world around you. New products appear constantly. Old products are frequently remarketed to other markets. Entrepreneurs often buy existing companies, replace management, and achieve fresh perspective on old market data, or hire new consultants to find new market data and then retarget existing products and add new ones.
I am belaboring the point in the preceding paragraph, because you seem to exhibit almost perfect lack of awareness of the nature of firm behavior, marketing, and management in a contemporary economy.
Now, if I may, let me argue your point of view for you, since you utterly failed in trying to do so. Perhaps this will show you that my heart, if not my head, is, afterall, in the right place.
It is quite likely that Herman Miller DOES understand there is a rather large market for boat seats. The problem is that the price of existing boat seats setting the competitive standard is rather modest and Herman Miller has little or no brand cache in the boat world. Hence, Herman Miller would have to produce and sell Aeron chairs for considerably slimmer margins in order to penetrate the rather large boat seating market. Now, if they start cutting their own margins to sell boat seats to boaters, they then trigger the cascade of flooding the market with low priced Aeron boat chairs that can then be purchased and slapped onto a post and pedestal with casters that undermines the marketing of Aeron chairs to their traditional clientele.


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dcwilson
(@dcwilson)
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Posts: 2358
30/09/2008 9:57 am  

pt2
Another risk is that they blur the image of their Aeron chairs as the ne plus ultra of office chairs by selling them through Cabelas to be bought by fat guys in bass boats (though this could be avoided by limiting themselves to placement in high end luxury boats, but that market isn't near as big.
It is also likely that it would cost a good deal to redesign, re-engineer and manufacture an Aeron chair tough enough for marine conditions.
But even if they did adapt it to marine grade standards, then they would risk existing boat chair manufacturers retaliating by knocking off Aerons in China by the gazillion and flooding the boating markets with cheap, fake Aerons. This in and of itself might not hurt Herman Miller, as there are perhaps as many label buyers among boaters as there are among office furniture buyers. The problem would probably come down stream when the Chinese manufacturers, having set up to make marine grade Aeron knockoffs (knock offs probably more durable than the Aerons HM makes for offices) decided to start marketing these marine grade knockoffs with a caster base to the USA office market. That could really hurt HM, so, HM probably says let's keep doing what we do at the high profit margins that we make for as long as this cow keeps giving milk, and let's not contend with the risks noted above, or the unforeseen consequences that we would likely trigger as well.
Still, all that being said, I do think there is a market for Aeron-like chairs in the boat market and I am presently surprised that no entrepreneur has attempted to adapt the Aeron style chair to the high end marine market, at least to my knowledge, so far.


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Ark of Decorati...
(@one-iotagmail-com)
Noble Member
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30/09/2008 10:18 am  

I gave you the answer
DC
I believe that I gave you the creative answer. I never concern myself with the needs and/or wants of others. Why would I ever consider how the boat owner next to me sat when it is only important how I sit. Their comfort is without merit and meaningless.


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whitespike
(@whitespike)
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Joined: 15 years ago
Posts: 3499
30/09/2008 10:35 pm  

"Another risk is that they bl...
"Another risk is that they blur the image of their Aeron chairs as the ne plus ultra of office chairs by selling them through Cabelas to be bought by fat guys in bass boats (though this could be avoided by limiting themselves to placement in high end luxury boats, but that market isn't near as big."
Be careful. I am sure there are many "fat" guys who can afford high end boats and who also exhibit evidence of intellect and taste. Likewise, there are plenty of rich morons with no taste at all ... some even love to fish. Not meaning to get into a long discussion about it ... but blanket statements and generalities are hard for me to overlook. I know you meant no harm. No harm done.


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Ark of Decorati...
(@one-iotagmail-com)
Noble Member
Joined: 6 years ago
Posts: 221
01/10/2008 6:41 am  

Made in China
DC
Regardless of my single focus ideas I myself make every attempt never to get involved in name calling (Fat guys) as it never matters to me who has the money as long as I have it in the very end.
Now to the point. I was very disappointed the last time I spoke with Herman Miller (after some tooth pulling) to find out that they are already using China to manufacture either all or part of their products. The examples would be: The Hang It All is totally manufactured in China and the Nelson small chest is made in the United States of parts produced in China. You will not find this mentioned in any of their literature, but if you ask they will give you the same information. I did not inquire about the Aeron chair I will leave this to you.


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dcwilson
(@dcwilson)
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Joined: 15 years ago
Posts: 2358
01/10/2008 9:56 am  

Ark of Decorative Arts...
I was fishing yesterday. I saw many fat men in bay runners. Shoot me.
Regarding money, here's the motto I live by: bullshit walks, money talks.
Think about it.


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glassartist
(@glassartist)
Illustrious Member
Joined: 13 years ago
Posts: 902
01/10/2008 11:29 am  

DCW
You might want to give up on this one. Our new neighbor Either won't or can't post without inserting an insult most of the time. Check out the visor lamp thread.


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Ark of Decorati...
(@one-iotagmail-com)
Noble Member
Joined: 6 years ago
Posts: 221
01/10/2008 10:15 pm  

Opinions
glassartist
Because a persons opinions are different and perhaps more forceful than yours, you deem them insulting. If by chance in the other posting you are refering to the term "pedestrian" it translates into commonplace which is appropriate for that piece. When you read this posting it should come to your attention that I never resort to name calling nor do I find it necessary to use foul language. While I do not agree with you, I recognize your opinion. The world would be a very boring place if everyone were the same. Former President Nixon once said "If an individual wants to be a leader and isn't controversial, that means he never stood for anything". As I stated before, if you or DC have been insulted then I apologise.


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