Winning Poster for World Industrial Design Day 2010

Icsid announced the winner of the annual World Industrial Design Day poster competition for 2010.
The winners are students Ivan Orin Vrkas & Bojan KristoficIcsid Member School: University of Zagreb, Croatia
‘Our process of thought started with the five basic needs of every human being: water, food, health, a home, and energy. As we believe industrial design can fulfill these needs, and the perfect way to do it is through the development of recycling and reusable energy technologies. We chose the promotion of this idea as our basic concept.
We found that the only way the illustration could follow the meaning of the copy, is if the copy was indeed made out of old, thrown away items. For each of the five basic human needs, we chose a few corresponding items that we collected from our basements, attics and garbage disposal units.