Design Addict


Hynell Harald

Hynell Harald

2003-2004 Strategic marketing, branding, industrial design and market communication consultant.
Design projects:
Sitting Duck, Power Tooth Brush that always stands up, Nominated for Design for All 2004.
Nalle, a light source that always is there when you need it.
Usability design study of and

2002-2003Partner, 802 Kommunikation AB
Partner in communication agency (market communication and graphic design) Project and account manager. Responsible for strategic marketing and branding for larger accounts.
Reference: Developed strategy for positioning of BGC (B2B brand) and Bankgirot (B2C brand). Developed national advertising campaign for Bankgirot.

2001-2002Business Developer, Entrepreneur in Residence, Speed Ventures, Stockholm, Sweden
Development of integrated investment strategy and supported due diligence in dealflow.

1999-2001Business Development Manager, Ericsson Hewlett-Packard, Denver, USA
Introduction of new IP based payment system to the N. American market. Created business development organization of four and established strategic partnerships.

1997-1999Marketing Director, Electronic Payment Venture, Ericsson, Sweden
Started new product venture with Ericsson venture funding. Created business development with a marketing unit of six employees. Established an international B2B/B2C brand, Jalda, and secured initial systems sales in Europe. Developed branding, marketing and business strategy for the venture.

1996-1997Pre Sales IP Network Solutions Manager, Ericsson, Stockholm, Sweden.
System sales, technical sales support and design of IP networks.

1995-1996Product Marketing Manager, Ericsson, Stockholm, Sweden.
Global product marketing of tele- and datacom networks. Web design and project management of internal Ericsson market support web. Graphical design and copy for digital marketing material. Brand management of Ericsson Telecom brands.

1993-1995Product Management, Ericsson, Stockholm, Sweden
Product Management and marketing of software maintenance products. Design of exhibitions and demo facilities.


2004 Industrial Design Diploma, Studiefrämjandet, Stockholm, Sweden.

1994-1999 Ericsson, internal management training

1989-1997 Master of Science, Mechanical Engineering, Royal Institute of Technology, Stockholm, Sweden

1993 Strategic Management, Stockholm School of Economics, Sweden

1991-1992 Marketing and Finance, Techniche Universität Darmstadt, Germany

199 Business Law, University of Stockholm, Sweden

1985-1986 Sergeant, Swedish Marine Corps, Vaxholm, Sweden

1981-1985 Diploma of Collegial Studies in Pure and Applied Sciences, Älvstrandsgymnasiet, Sweden
Other: Honorary citizen of Mt. Pleasant Michigan, USA

Harald has always been a designer. The first 35 years it was all in his head. It’s a real challenge to study for a masters degree, while your brain just tries to design things. But it can be done. But I’m not sure why. Maybe somethings must come the hard way.