She grew up in Paris, was small rat Opera before heading to architecture. Florence Baudoux does not want to dwell on his studies (brilliant, by the way). She created her agency, Luma, in 1987. She “flips from artistic direction to interior design” and this allows her never to be bored. She designs the new Deschamps boutiques as well as the Jab showroom, rue du Mail in Paris. Artistic director of Laurent Perrier.