Colour cosmetics have been particularly popular among Generation in portugese, with demand on this demographic led by style tendencies. With a powerful influence from bloggers, vloggers and Instagrammers, younger folks opted for brilliant, vibrant and fun color cosmetics, particularly in eye make-up and lip merchandise. Colour cosmetic kits were also in style among this group as they allowed for a wide diversity of product and color in small quantities.

Mass beauty and personal care noticed good sales development of two% in 2019. This was led by some polarisation, with extra refined, value added merchandise launched on this value segment whereas worth discounting additionally made the lower finish of the mass market more accessible.

International's mass beauty and personal care private label beauty in Portugal report offers a comprehensive information to the scale and shape of the market at a nationwide degree. It supplies the latest retail sales data 2015-2019, permitting you to determine the sectors driving progress. Forecasts to 2024 illustrate how the market is set to alter.

Product protection: mass adult solar care, mass baby and youngster-specific products, mass bath and bathe, mass colour cosmetics, mass deodorants, mass fragrances, mass hair care, mass skin care.

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