It's bizarre to see this, UK importing companies like Finmar, Danasco and Scandia generally didn't get to label anything as the department stores weren't keen on having the curtain pulled back on their supplier.
Their function was solely business to business. I wonder what the story is there then!
Obviously speaking definitively here would be foolish as I wasn't alive when the company was functioning!
With that qualifier out of the way I do understand they were purely a wholesaler and importer. They would make contacts in the Scandinavian countries with the manufacturers, order and import in bulk to minimise costs, and then sell to the large retail establishments of the day such as Heals or Libertys.
In regards to this, what's most interesting for me is it makes it very likely the the majority of vintage Moller chairs that came into this country will have been by way of Danasco, regardless of where they retailed. I only say the majority because there won't have been a larger company importing JLMoller products, if there was another company importing them at all!
Finmar was longer functioning and more successful and due to that it had somewhat of a marketed presence at some stage, but only within the architectural/industrial design community or in the kind of publications those people would read. None of the brands I listed were a retailer to the end user.
Interesting, then the only thing I can think of is perhaps these chairs went to some sort of trade fair or something where Danasco was trying to attract more buyers and so they put their sticker on there? But I am just making nonsense up at this point. It is strange that Danasco, as an importer and wholesaler would even have gone to the expense of printing stickers.
If you need any help, please contact us at – info@designaddict.com