Product design interview (urgent !!!)  

Hi everyone! My name is Daniel. Im a student from London college of communication (Marketing & Advertising course). I am working on my dissertation at the moment. The topic of my dissertation is 'How do product design, innovation and branding effect consumption behaviour in case of MP3 player market. (A cast study of Apple iPod and Sony MP3 Walkman).' the Deadline is acutally next week! (24th of March)

Design and innovation are two most significant role of the successful branding. It creates differentiation and increase the competitive advantage of the product.
The purpose of this interview is founding out the various reasons and factors in product design, innovation and branding that encourage customer for purchase from Designer _______________ point of view, furthermore, identify the successful design and strategy of Apple iPod and Sony Walkman. Compare the design strategy and concept of both brands.

First of all, I would like to thanks Designer Jonathan to spend the time for this interview.

Interview questions:

1. Hi _________, please tell me little bit about your background in the design field.

2. What is your opinion to a great product design, how does it affect a product?

3. The digital revolution has influenced all the industry from manufacture to point of purchase especially in the technology related industry like portable music player. How does it affect the role of product design and innovation of the product?

4. Apple and Sony are the most advanced design brands in the technology field, what is your opinion to the success of Apple iPod and how does Sony MP3 Walkman compete with iPod in terms of various context in design?

5. What is your point of view to the future changes and opportunities in portable music player market, also how does innovation and design in this market go?

If any product designer could complete this interview question for me, please e-mail me At:

Wongkei66@hotmail.com

Thanks very much indeed!