Phillipe Starck's Juicy Salif  

Also, I forgot to mention...
Your responses will become part of a research report for this course. So I would really love to hear your ideas.

Juicy Salif.
Hello Jake.My responses would be as follows.A, i percieve Alessi as mass design for the masses.B,the target market would be in my opinion anyone who likes the look of it.C, advert could say something like "would you buy this if Fred Bloggs had designed it?".

my 5 cts.....
a)How do you, personally, percieve the Alessi company?
One of the many players in a quite diversified landscape of editors of housewares catering to a well heeled market that can afford to pay the high prices and is willing to accept either doubtful quality or "style" over real value. Generally I think that it is symptomatic for some decadent aspects of our culture.
b)What would be the target market for the Juicy Salif?
I am very doubtful about a specific target market. The one discribed above is just one of them, but by now the Juicy Salif has gone beyond the traditional Alessi market and includes now those who have only a vague notion of what design is, but feel a need to be part of what they perceive as being "in". What is easier than buy the most emblematic object...
and the most fun part...
c)I'd love to hear any ideas you have for a printed advertisement.
I would combine the simple notion of what this particular object really is: a cheap piece of sculpture of a publically acclaimed artist that hides behind a rather common function, in other words a very safe piece of art for the kitchen counter, with the notion of a decadent part of our culture. The end result would be a Juicy Salif amoung a number of other sculptures in a galery or way not, an open air museum, but fotographed by La chapelle....

Sorry...
..for those who were on a round trip to mars or have another valid excuse to be unfamiliar with david Lachapelle's work the following link
http://www.davidlachapelle.com

Thanks so much
Thanks so much guys, your input is highly appreciated. Keep the ideas flowing...

if you search a bit
on this forum you'll find that the juicy salif do not need an ad but an instruction manual (how to use) added with testresults that the thing really works... on the other hand the strong point of this device is that people who do not know it, hardly have a clue what its function is! So do not demystify the object but let it be something for the designaddicts. (what els do we have? since now the most common man is sitting in a chinese barcelonachair reproduction...)