Oxo Good Grip Angled Measuring Cup--Gr8t idea  

Do you measure what you cook?

Of course you do.

Are you sick of poring into a measuring cup, then having to ben over to see if you guessed right on the amount you pored? Or worse...pick it up and try to hold it level while squinting at the gauge?

Well, not really, because it was beyond the matrix on your imagination to think that poring and measuring could be any different.

But it CAN be different!!!

If you can take the blinders off.

Measuring cups had a fundamental problem

Solution?

A measuring cup with a gauge you can read standing up. They were hard to read and inaccurately used because of it.

Some unknown designer made a a cup with a gauge you can read while poring AND standing erect.

And best of all the designer did not have to resort to implanting a chip in it and my head to achieve this alchemy. He/she did it the old fashioned way--with plastic.

Here's how it works.

Set cup on counter.

Look down

Pore stuff.

Read scale inside the cup facing up at you as fluid rises to desired level.

Stop poring.

Its called a gauge oriented in the right direction, stupid.

I love this cup.

Thank you, Oxo.

Yes, I know, Koen will tell me that this cup has been on the market for nine years in Copenhagen and is a redesign of a cup first conceived by a guy named Nils in Helsinki, Finland in 1924, but I don't care. I love this cup now! I discovered it. Its mine. No one can take it from me.

This is design at its best.

Form should not follow function; that is waaaaay too vague of a dictum. There's too much crappy function that is financially feasible.

Form should follow solution.

The measuring cup had a problem, or rather I had a problem with the measuring cup.

Its gauge was in an awkward location for me to read.

Redesign cup so gauge is visible.

Problem solved.

Form follows solution--not function.

Score one for design.

I found mine at Target, where I now go to study design. Curse you Koen de Winter. I used to just shop and get out of there as quickly as possible. Now I spend thrice as long comparing and contrasting merits and demerits of all manner of things I will NEVER buy. 🙂

All knowledge is double edged.

http://www.target.com/OXO-SoftWorks-3-pc-Angled-Measuring/dp/B0000U0ONS/sr=1-1/qid=1193056935/ref=sr_1_1/602-1159475-6690216?ie=UTF8&index=target&rh=k%3Aangled%20measuring%20cup&page=1