A peculiar combination...Mouille desk lamp graces a commercial between the Olympics (which I'm preoccupied with..even as I type). Never would've expected that... for any commercial.
Do designers get royalties like musicans do when their work is used for commerical gain like advertisements?
If you use a certain song to...
If you use a certain song to help sell a product to a particular market, then that songwriter/performer deserves to be paid for their services.
If you use a certain piece of designer furniture to sell a product to a certain market, why is that any different?
Is there a legit reason for this?
But, I guess if you had to do that you'd need to pay Gap royalties for wearing their jeans in the commercial, or Restoration Hardware for the doorknobs in the background, or Angela Adams for her rug on the floor ..... it could go on forever.
Who else gets royalties for usage .... photographers, filmmakers ....
I guess the only thing that comes to mind is that the furniture designer DOES NOT own the actual chair being used. A photographer owns the actual original photographs and negatives and the songwriter owns the song (which in reality in an intangible, save for the fact he owns the master reel or files). Still I would want a cut if some company was using my ideas to sell their products. Especially if it was a company I didn't particularly care for.
In most cases with these commercials the point is moot, being that the copyright is out by now. Is that why you never see a Bourroullec or Wanders design on commercials?
Whitespike... It's a...
Whitespike... It's a commercial for Old Navy. A sunny summertime advert for jeans and such.
If you don't know Old Nay, they're a casual sportswear clothing chain. Demographics geared towards teens, college bound students and twenty somethings.
Strikes me as unusual they would use a Mouille lamp...for typical taste its a bit too couture. If you catch the commercial, it's perched upon a desk..center left screen...slight zoom toward it. You'll hear their summer specials on Jeans.
Music is a powerful persuader/propaganda tool...royalties make complete sense. As for furniture, I have yet to be persuaded to buy Chips Ahoy because an animated cookie slid across a floor in a cartoon version of Jacobsens Egg Chair. I can say that by using carefully chosen and coordinated props, a product is attempting to align itself with a certain consumer demographic...
It would also seem that commercials using designer related props are in effect giving them "free" exposure to a large audience. Translating into, perhaps, greater sales...that might otherwise not have occurred. You could have a costly commercial solely for Jacobsens chair, but why not just use it in a cookie commercial for nothing? So goes my thinking so far.
Apples to oranges
Guys, it's not like someone in the production crew just grabbed a Moulle lamp from home and put it on the set.
The set designer paid $$$$ to have that Mouille lamp there, as well as all the other furnishings in that commercial.
For furniture, in most cases, the production crew rents the furniture at a rate of usually 20-30% of the full retail value, per week of use. This is a very lucrative business for dealers, especially because they will get the furniture back when production wraps. Rent out a lamp 4 or 5 times, and you've raked in your full retail price.... and you STILL have the lamp.
"Royalties" in a sense are definitely being paid, not to the original designer of the lamp, but to the dealer who owns the lamp.
Like to add, when it comes...
Like to add, when it comes to vintage MCM, commercials seem to have pieces that can be bought new as reissues while Film and TV shows tend to have vintage original pieces (reissues included). Its not some kind of rule I randomly whipped up from potatoes...just unfully supported observations?
I suspect commercials go for consumerism regardless of product being plugged. Film/TV favoring authenticity over consumerism. ??????
life with open eyes
entertaining are the social consequences of watching an intense movie with friends and blurting out something like, "hey, did you see that wicked lamp?" right during some of the most critical dialogue of the entire film. sometimes enthusiasm trumps discretion.
as we well know, there's a price to pay for addiction.
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