Off-forum a bit, but I'll give a shout anyway. I'm a Swede - working in print/media now, but change direction to freelance work and starting a cookshop with my lovely lady.
We do have some problems finding out a suitable modern name for the shop... and also a logo.
We have had KITCHEN as our main name,
the colour orange as our main colour...but how should a good logo look. We are at a shoestring budget (really!) but if anyone could come up with any good idea I appreciate it. If we ever use it - I'll surely get back in one way or another 🙂
Please mail any thoughts and ideas to orange@home.se
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How about an ititial letter as your name and logo ?
Pick your letter; browse the typefaces ("fonts") available to you; pick an example of your letter (upper-case if you intend "class" or lower-case if the feeling is to be more informal) that you think would show well in orange (sometimes a light color should be shown on a dark background, but white is the "default" color for printed matter and signs -- yours could be white, or black, on orange ?); surround the initial with a perfectly square box, either a hairline or something heavier (whatever looks good with your particular letter) or a perfect circle, ditto ?
Best of luck SDR
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Nice samples -- though one has to wonder why a K should unexpectedly look almost exactly like an R (?)
This should help the enquirer to visualize some options. I assume almost anyone nowadays could produce a graphic for themselves -- always with the caveat that there's a reason why a trained and experienced designer has something up his or her sleeve that the rest of us do not -- including the ability to do a better job of kerning than the universal defaults provided by the typography program.
SDR
Astori
Antonia Astori is a great designer of kitchenware.
http://www.designdictionary.co.uk/ENG/astori.htm
Logo at no budget
Interesting tip! Appreciate any ideas I also can get for products in our kitchenware shop! If you are an up and coming designer, I'd love to get your info. We will start just one shop at this moment, but may well be intérested in wholesale for Sweden too.
regards DIck
Logo
If you want any of the logo ideas developed to reach the creation if your business identity in its various forms (i.e. stationary, badges, and so on) please let me know and I shall see if can arrange with my team a way of doing it at no cost, as you asked. I would like to see some pictures of your shop, though. That would also be useful for creating an appropriate image. Also some descriptions including your aims and missions would be nice.
Aim and style
At this moment we are about to design our shop, but I will try to give you a picture of what we are after.
We will start this kitchenware shop in a small/medium sized town in Sweden. It is a town growing hence our idea to make it a stylish shop. We will try to sell quality brands - also desginer stuff. Focusing on kitchenware and things you need to make your day in the kitchen, we hope to attract people who 1: LOVE working in the kitchen. 2: Enjoy spending money on good quality stuff. As it is not a major city, we have to blend exclusive stuff with some more mainstream products too.
In the future I hope to expand - maybe to find new products/design with no Swedish representation, and become agent for some brands.
The shop we will run is sized 85 square meter. It has two windows, and a door between them. We have contacted an interior designer who will help us decorate the shop with the colour orange as major colour.
Having found this site really makes this kitchenware shop idea grow. I will come here often for inspiration and perhaps new contacts too.
Any information and help appreciated.
Thanks in advance!
DICK
Food colors
This is the first time I've read this thread, interesting topic! Dick, I am a color person, I spend a lot of time thinking about color and it's emotional impact. It's a very personal thing, but some universal truisms do seem to apply. For instance, when I am helping my clients select colors for a kitchen I always steer them towards 'food colors' and away from blues, beiges or muddy tones. Orange is a such a perfect food color as it is also a food! So I think it is a great choice for your shop. So would be yellow, green, red and the always popular bright white. I think that using these colors can help you establish the identity of your shop. Use the idea of the color to give you information about what the logo should look like. For example orange is a luscious, juicy color which suggests rounded possibly pop-art forms for the text. I think 'Kitchen' is a great idea for the name and I assume you are using the English word versus 'Kök'. The English word contains several rounded letters and would lend itself well to a rounded font. I think adding a graphic element into the logo would be good as well. Something like a fork, spoon, spatula, ladle, pan, or a whisk for instance. Or since we are talking about Sweden how about using a food element that is common like a fish.
"Expansion" of my original question
Many thanks for the ideas of making part of the shop dedictaed to designed equipment! Appreciate all input I get! Will consider it thoroughly.
Also, the colour theme comments are positive to me. I initially chose the word ORANGE as part of the name, but we decided not to in the end. The colour is very good for dining rooms and kitchens, so it is a perfect colour I stumbled upon. More by luck, thinking of company colours in general. Orange not one being used that often.
I've got some logo ideas, from Koen, and I like them. He has not chose to work with a rounded font, but it works really good. Using a more standard heavy font in black, and then some different ideas where orange is used in the "supplementary" illustration parts.
We will be very careful when we decorate our shop - so it is very helpful with the colour ideas you have!
We will make it a shop for people to enjoy when they enter. So colour is important. Also is the SMELL of the shop important. We may even try to work out special feelings depending on part of the year.
Appreciate you take part and give us comments!
Thank you,
DICK
Logo solution
We have been blessed with fantastic assistance from Koen de Winter in our search for a logo for our business.
Not only have he come up with great ideas but he also have given us a few choices. In the end he will deliver our choice as a professional logo.
He has done this entirely voluntary, and his ideas and suggestion have been innovative and thorough.
When it is all completed I will be happy to post the logo for all to see 🙂
Our shop will open in march next year, we will sell many design and quality brand names - so a logo that we love is most important.
If you need any help, please contact us at – info@designaddict.com