Gustav Berg (Sweden) info/resource  

As you know...
...he was born slightly too early (1891)to be part of the "scandinavian wave".and although he lived into the beginning of the seventies (1971) He was never given all that attention in publications. Gustaf Axel Berg was éducated as an engineer. He started as an industrial designer with Elecrolux and was the first one to design the refrigerator with a flat front..sounds quite normal now but it was for a long time, much easier to press a slightly convex front in order to avoid tension waves in the flat surface. Before starting his own furniture store (1933-1944) he designed for Harald Westerberg As you mentioned he designed teh furniture for the Swedish pavillion at the New York Worldfair in 1939. In doing so, he became very instrumental in making Swedish Modern known in North America.Not unlike his collegue Akerblom he did substantial research and experimenting in the seating posotion and designed a number of chairs accordingly.They are known as "Husmodern" (the housewife), "Torparen" (the farmer), "Patronen" (the boss) and "Tösen" (the joung girl)...and we though IKEA had strange names.... A number of these chairs we very influencial and weer used as basic concepts by other designers who made a number of variations.In 1945 he did a variation on the Windsor chair that again became the bases for alwost every other "Windsor" type chair in Sweden....as has been shown in some previous threads.
If you read Swedish you could consult:
De Formade 1900-talet
Design A-Ö by Eva Bjarnestam or..
magazine "Form" 1938:1 about Swe­dish modern, 1964:3, 1971:3, 1980:2/3; or the collectors publication: Antik& Auktion 2000:11.

Berg
Huge thanks for that. I didn't know about the industrial design background. There seem to be two directions of his furniture, 1. the Mathssonesque ergonomic webbed seats (which seem more fluid than Mathsson's even) and 2. the barrel chairs and wing chairs that rival Juhl's (of the era) in imagination. (The refrigerator story is interesting as some of these later chairs are steel wrapped.) I am trying to locate the connections between these folks. Will attempt to locate your resources and hopefully others.