But what happens if your creatives are corporates? Apparently this campaign:
yowch.
the older i get the more i am convinced there are actually two different species of humans...... macs vs. pc's, dems vs repubs, people who drive dodges vs volkswagens, fox news vs msnbc,
what makes anyone think this would be a viable way to promote windows 7 ? it was like a bad SNL skit only without the humor.
With all the independant...
With all the independant talent around why is this necessary? 20-somethings working in thier bedrooms do better work.
http://pleix.net/films.html
What amazes me is that
it was green-lighted from the initial concept, through production, all the way until released. Along the way, was there anyone that thought "Hey, this idea is kind of cheesy", or did they not want to speak up for fear of losing their job. Perhaps it was a room full of suits saying "Yes, yes! Great idea boss! Genius!"
"Remember we need one single mom, one elderly person, one cool alternative "dude", and don't forget one black man."
Remember the Seinfeld collab? That didn't work out either. Poor Microsoft.
Wow, I didn't actually watch it in its entirety until now.
At the very end, the "dude" character gives the "hang loose" hand signal to close the video. No joke.
I was hoping something interesting would happen, like some wife-swapping or some coke snorting off the keyboard. But no.
Here is a nice satire of the...
Here is a nice satire of the MS video:
http://www.youtube.com/watch?v=gyas7BrbUFY
OMg
so totally natural and informal. This is only slightly more aggravating than those stupid "I got a PC because I'm cheap and don't care about quality" advertisements.
I think my favorite ad from Microsoft, though, was the Mojave experiments. In short Vista sucked SO much that Microsoft ran ads where they disguised Vista as "MS Mojave" in order to get people to use it...
I have encountered only two kinds of minds and they are:
1) those that know they don't know what they don't know; and
2) those that don't suspect they don't know what they don't know.
From the former, great creativity is possible, if their ignorance can survive their training.
From the latter, anything from high brow drivel, to magnificiently crafted regurgitations, to low brow kitsch spring endlessly.
The truly ignorant are our rarest and most precious resource.
The falsely ignorant are our greatest burdens and obstructions.
I have found these two types similarly distributed through all walks of life I have passed. There are very few of the former anywhere. The latter predominate everywhere. Most certainly this distribution is as true in design, as in corporate finance, real estate development, the academy, competitive sports, cooking, fishing, hunting, and love making.
Brilliance without ignorance is nothing.
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