Am I allowed to ask about font IDs here?  

avant garde
i heard several years ago [perhaps in design school] that avant garde looks good only when the words "avant garde" are set in it. not quite true, but witty.
[no disrespect for herb lubalin.]
of course, that was before this 70s revival thing popped up.

Maybe this
could be the single typography thread ? I just found today what may be the first major American corporation to ensconce a reversed Roman letter in its logo: Viking Range. See link. . .
Cultural illiteracy proceeds apace.
http://www.vikingrange.com/consumer/index.jsp

Helvetica
About a month or so ago, I was lucky enough to get the opportunity to see Gary Hustwit's documentry 'Helvetica' and listen to Gary talk about the film and how and why he made it.
I must admit, as a non graphic designer, before i went i was convinced that it was going to be a typographer geek-fest.... "a movie about a typeface?!?" but I have to say that I found it extremely informative, very entertaining and even funny in parts. And I would highly recommend it to anyone with an intrest in design history.
As far as im aware the DVD comes out sometime between now and Christmas.
http://www.helveticafilm.com/index.html

Helvetica the Movie
Yes. I agree. Great film.
I want to mention too that the movie positions design approaches via Modernism and Post Modernism - with graphic designers sort of making arguments for either side.
I think a lot of readers to this forum would like it.
(The local AIGA chapter screened the movie here in Kansas City and the director was a lot of fun to talk to and hosted a Q&A afterward.)

Stumped again
ID anyone?

Stadia
The font is from the Stadia family.
http://www.myfonts.com/fonts/device/stadia/

cool
thnx!