The Plumen Project

The Plumen low energy light bulb prototype is a reaction to the lack of real diversity, imagination and personality offered by the market today.
Despite there being an abundance of producers, we see only three basic bulb formats available: the Radiator, the Tungsten-esc types and the Ice Cream Whip.

Surely the tubular formation of these objects should be used to its’ advantage, drawing, sculpting or scrawling in the air with light, turning these afterthoughts into centrepieces and perhaps in the process creating designs that people will buy through genuine desire rather than mere moral obligation.