Nooka glow-in-the-dark for Kanye West

To celebrate the ending of his ‘Glow in the Dark’ tour, Nooka gave 15 Zub watches in a special glow-in-the dark finish to rap artist Kanye West. There will also be a limited edition of the glow version available for purchase in August.Nooka is the brainchild of artist and designer, Matthew Waldman. Initially licensed to Seiko in 1999, the Nooka Zoo enjoyed critical acclaim in the select markets it was released. No longer associated with Seiko, Nooka Inc. now produces the line truthful to Matthew’s original vision.
The linear and graphic representation of time with Nooka watches presents a more intuitive way to view time. The Nooka watches display hours and minutes as a progression of dots or rows.