Luksus 09 – What is luxury today?

‘101i bicycle’ by Vesa Jääskö for Helkama Velox (2005) ‘Aki Choklat for Lahtiset’ by Aki Choklat for Huopaliike Lahtinen (2009)
What is luxury today? Design Forum Finland’s summer exhibition studies modern varieties and phenomena of luxury. “Luxury” has traditionally referred to opulence, abundance and rare expensive products and designer brands. Today’s luxury products emphasize above all good design and their focus is shifting from the objects as such to their different, and even surprising, contexts.