Dieter Rams + Sugru

Ok, we are not the first to post about Sugru. But we’re fans of this product since its launch in 2009 (more about the history of Sugru here). For those who have never heard of it, it’s a kind of “Play Dough” that turns into a tough and flexible rubber in about 12 hours. At home, we use it to fix a lot of little things or for small creative projects. But look who also uses it! God himself. Yes, this is Dieter Rams working on a prototype of his re-engineered 621 Side Table for Vitsoe.